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Palm Beach Gardens, FL, United States
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Dayfuel:A Launch-Ready Store for Every Man
A custom Shopify design for Dayfuel START, an Australian men's morning formula entering the US market.
See it livedayfuel.co ↗
15+Custom Page Sections
2Flavors with Full Nutrition Labels
1Store, Ready to Switch from Waitlist to Sales
The Challenge
Dayfuel was preparing to launch START in the US, but its Shopify store was still close to the default theme. The homepage had a single product photo, a placeholder "Example product title" t-shirt marked sold out, and a few plain content blocks.
Nothing explained what made START different, how it compared to taking several supplements, or why a customer should trust it. The store couldn't sell a premium product or build a waitlist ahead of launch.
Before vs After
| Area | Before | After |
|---|---|---|
| Hero | One product photo with a discount badge | Bold yellow brand hero, "1 scoop to replace it all" headline, four key stats, waitlist button |
| Product | Placeholder t-shirt marked sold out | Full START product page with image gallery and flavor picker |
| Buying options | None | Subscribe-and-save and one-time purchase options, ready for launch |
| Ingredients | Six basic text boxes | Expandable panels for benefits, ingredients, supplement facts and directions, plus a nutrition label pop-up for each flavor |
| Proof | "As seen in" text line | Press logo strip, third-party testing badges, customer stats and testimonial |
| Comparison | Not covered | "Us vs. them" table against pill stacks and multiple powders, including cost per serving |
| Questions | Not covered | FAQ on results, subscriptions, shipping and returns |
| Basic subscribe box | Waitlist signup for early access |
Our Approach
We designed the store as a single, persuasive product journey in Dayfuel's bright yellow and black brand style.
Bold hero with the core promise, key stats and a clear call to action
Scrolling benefits ticker: sharper focus, all-day energy, lean muscle, gut health, zero crash
Product section with gallery, Double Choc and Smooth Vanilla flavors and subscribe-and-save pricing
Detailed nutrition label pop-ups for both flavors
Six benefit blocks showing exactly what one scoop replaces
Lifestyle sections, an "Everything before 8am" stat block and third-party testing badges
"Us vs. them" comparison table showing value per serving
Store set up in waitlist mode, ready to switch to live sales at launch
The Results
Dayfuel now has a launch-ready store that explains a complex, 60+ ingredient product in a few seconds of scrolling. The site is live in waitlist mode, collecting early-access signups ahead of the US launch.
When sales open, the full product page, subscription options and comparison content are already in place, so the brand can launch without a rebuild.